iContact is an email marketing platform designed for businesses of all sizes. It allows users to create, send, and track email campaigns through an intuitive interface. The platform offers features like a drag-and-drop email builder, list segmentation, automation for sending targeted messages, A/B testing to optimize campaigns, and detailed analytics to measure performance. iContact also integrates with various third-party applications like Salesforce and Shopify, making it a flexible solution for managing broader marketing strategies. Additionally, it provides strong customer support and scalable pricing plans based on subscriber count and feature needs.