Fathom is a privacy-focused web analytics platform designed to track website performance without compromising user privacy. Unlike traditional analytics tools, Fathom doesn't collect personal data or use cookies, ensuring compliance with privacy regulations like GDPR. It provides simple, easy-to-understand insights on website traffic, conversions, and engagement, making it ideal for businesses and website owners who want to monitor their site’s performance while respecting user privacy.
Fathom can be useful for Amazon sellers who also have an external website (e.g., a blog, product landing page, or e-commerce site) to track performance and traffic. While it doesn't directly offer Amazon-specific analytics (like sales data or product performance on Amazon itself), it can help sellers understand how visitors are interacting with their external marketing channels, such as ads, email campaigns, or social media links leading to their Amazon listings.